Jim deBettencourt was previously a Manager, eBusiness Marketing Analytics with Discover Financial Services. Currently consulting, he manages various projects and analytics efforts involving eBusiness efficiency planning, email campaign analytics, website performance analysis, and eBusiness marketing strategies. His background includes over 20 years of experience in strategic systems planning and automation systems in the travel and transportation industry, and additional experience with non-profit technical support and eBusiness start-ups . This background includes positions at United Airlines, Galileo International, and McCord Travel Group. Clients have included Comsat, Reed Publishing, major hotel chains, and the U.S. and Canadian governments. He was a Working Group Co-Chair in the Open Travel Alliance, the travel industry group developing industry XML standards. He also helped found a local ISP supporting the non-profit and small business sector. Prior to this work in the travel industry, Jim was an Assistant Professor with the School of Urban Planning and Policy at the University of Illinois at Chicago, specializing in quantitative analysis and research methods. Jim received his Ph.D., M.S. and B.S. from Northwestern University.
Electronic Commerce, Human Computer Interaction
Specific Research Area
High performance web analytics and online marketing campaign analytics; mathematical and quantitative modeling applications.