ClassInfo

ECT 436 Social Marketing and Social Networking Applications (Formerly ECT 436)

Xiaowen Fang

Office: CDM 828
Winter 2012-2013
Class number: 24053
Section number: 810
-
Online Campus

Summary

Online social media and culture, online social marketing concepts, online social networking applications and their design/development. Student develop dynamic web sites and applications on social networking platforms using server-side programming technology to meet strategic marketing goals.



Texts

Optional: Steve Suehring, Tim Converse and Joyce Park, PHP 6 and MySQL 6 Bible, 9780470384503, John Wiley & Sons 2009
Optional: Nick Gerakines, Facebook Application Development, 9780470246665, Wrox 2008
Optional: Lynne Grewe, OpenSocial Network Programming, 9780470442227, Wrox 2009



Prerequisites

None.



Grading

Grading Policy:
Assignments 60%
Final project deliverable A 10%
Final project deliverable B 30%
Active class participation (Bonus) 5%
Active class participation includes, among other things, on-time attendance, taking part in lecture discussions, asking meaningful questions, participating in the class discussion group, and bringing IT news articles and Web sites of interest to class.
Grade Standards:
Letter Grade Minimum Numerical Grades Letter Grade Minimum Numerical Grades
A 90.00% C 70.00%
A- 87.00% C- 67.00%
B+ 83.00% D+ 65.00%
B 80.00% D 60.00%
B- 77.00% F 0.00%
C+ 75.00%



School policies:

Changes to Syllabus

This syllabus is subject to change as necessary during the quarter. If a change occurs, it will be thoroughly addressed during class, posted under Announcements in D2L and sent via email.

Online Course Evaluations

Evaluations are a way for students to provide valuable feedback regarding their instructor and the course. Detailed feedback will enable the instructor to continuously tailor teaching methods and course content to meet the learning goals of the course and the academic needs of the students. They are a requirement of the course and are key to continue to provide you with the highest quality of teaching. The evaluations are anonymous; the instructor and administration do not track who entered what responses. A program is used to check if the student completed the evaluations, but the evaluation is completely separate from the student’s identity. Since 100% participation is our goal, students are sent periodic reminders over three weeks. Students do not receive reminders once they complete the evaluation. Students complete the evaluation online in CampusConnect.

Academic Integrity and Plagiarism

This course will be subject to the university's academic integrity policy. More information can be found at http://academicintegrity.depaul.edu/ If you have any questions be sure to consult with your professor.

All students are expected to abide by the University's Academic Integrity Policy which prohibits cheating and other misconduct in student coursework. Publicly sharing or posting online any prior or current materials from this course (including exam questions or answers), is considered to be providing unauthorized assistance prohibited by the policy. Both students who share/post and students who access or use such materials are considered to be cheating under the Policy and will be subject to sanctions for violations of Academic Integrity.

Academic Policies

All students are required to manage their class schedules each term in accordance with the deadlines for enrolling and withdrawing as indicated in the University Academic Calendar. Information on enrollment, withdrawal, grading and incompletes can be found at http://www.cdm.depaul.edu/Current%20Students/Pages/PoliciesandProcedures.aspx.

Students with Disabilities

Students who feel they may need an accommodation based on the impact of a disability should contact the instructor privately to discuss their specific needs. All discussions will remain confidential.
To ensure that you receive the most appropriate accommodation based on your needs, contact the instructor as early as possible in the quarter (preferably within the first week of class), and make sure that you have contacted the Center for Students with Disabilities (CSD) at:
Lewis Center 1420, 25 East Jackson Blvd.
Phone number: (312)362-8002
Fax: (312)362-6544
TTY: (773)325.7296