Required: Dominick, Joseph R.; Messere, Fritz; Sherman, Barry L. (2011) BROADCASTING, CABLE, THE INTERNET, AND BEYOND: AN INTRODUCTION TO MODERN ELECTRONIC MEDIA; McGraw-Hill
Recommended: Head, Sydney W.; Spann, Thomas; McGregor, Michael A. (2001) BROADCASTING IN AMERICA: A SURVEY OF ELECTRONIC MEDIA: Ed. Houghton Mifflin Company
Shane, Ed (1999) SELLING ELECTRONIC MEDIA; Focal Press
Walker, James; Ferguson, Douglas (1998) THE BROADCAST TELEVISION INDUSTRY; Allyn And Bacon
Parsons, Patrick R.; Frieden, Robert M. (1998) THE CABLE SATELLITE TELEVISION INDUSTRIES; Allyn And Bacon

Final grades will be based on two research and presentation assignments, a mid term exam and a final assignment, as well as class participation and attitude. Because it is has to present shows on time every hour of every day, television is one of the most demanding industries, this charge carries over to those who are preparing for it, which is why missed deadlines will result in assignment failure. Details on all assignments will be given as the semester progresses.
Research and Presentation Assignments 25% each (50% total): You will be asked to research about an International Conglomerate (R&P 1) and on Programming Strategies for different television networks (R&P 2). Each of these assignments will be done in teams of no more than 3 people. Each team will have to present a written report and create a presentation in which each of the members of the group has to partake. Evaluation on the presentations will be individual, whereas the written research report will have a grade for the entire group.
Mid Term Exam 20%: I am not a big believer in learning things by heart without putting them to good use. Your Mid Term Exam will be designed no to prove your memory but the use of the knowledge you will have acquired so far.
Final Assignment 30%: Again a group effort, the final assignment will consist on creating your own television channel. Groups will apply all knowledge acquired during the term to create an effective TV Channel with business rundowns, programming (original and otherwise), marketing strategies and managerial organisation. Each group will present a document explaining its company's assets and structure and they will also make a 25 min presentation in front of the group. The written assignment will have a group grade, but the evaluation for the presentation will be individual.

DC271

Participation: At this level I expect students to be interested in the subject of the class. The only way I can see it is through participation in class, either asking questions or adding comments to each of the presentations.
Attendance: It does not constitute a specific part of your grade, but perfect attendance is required. Most of the information you need to complete your assignments will be discussed in-class; also there I will be giving examples of what you have to do. I have no plans to be repeating myself outside of the programmed sessions. This makes attendance critical, and thus not an issue to be negotiated. However if you have to miss a class or a deadline, make sure to plan ahead, and let me know in advance. Calling in advance does not automatically excuse an absence or a missed deadline, but it is the only way to present your case. If you fail to communicate before the next class period to explain an absence or a missed deadline, they will not be excused. Please note that work, non-emergency medical and dental appointments, hangovers, intramural games, visitors from out of town, fixing your roommate's computer, fraternity/sorority events, arguments with boyfriends or girlfriends and studying for other classes do not constitute excused absences or missed assignments.
If you have to miss class due to religious holiday, please see me as far in advance as possible.
In order to petition for an excused absence, students who miss class due to illness or significant personal circumstances should complete the Absence Notification process through the Dean of Students office. The form can be accessed at http://studentaffairs.depaul.edu/dos/forms.html. Students must submit supporting documentation alongside the form. The professor reserves the sole right whether to offer an excused absence and/or academic accommodations for an excused absence.
Tardiness: One true thing in all professional fields is the lack of tolerance for tardiness. Employers do not generally tolerate such behavior, and employees who offer weak, irritating excuses frequently find themselves unemployed and unemployable. We will be working under the same rules.
Remember it is your responsibility to make the arrangements when a deadline or a class has to be missed. I will treat you professionally, expecting of you a responsible attitude. This means that it is you who must be worried about solving the problem, not me.

Ethics

Although your grade does not contain an ethics component like some other courses, I require complete honesty in producing your work. Working as a team does not mean that the rest of the participants should do all the work for you. Non-Participation will be considered plagiarism. Plagiarism is useless to you anyway. By having someone else do the work for you, you are missing an opportunity to immerse yourself in the film and television fields. You are also waiving your right to learn. If your are willing to do that, then you have to evaluate if it's worth the aggravation and the time you invest in this course.
By accepting this syllabus, you are indicating that you understand the seriousness of academic dishonesty and realize I will impose the harshest sanctions possible if I can prove you have engaged in such behavior. You are also indicating that you understand what constitutes academic dishonesty; I will not tolerate an excuse that claims the student did not know he/she was engaging in academic dishonesty.
Plagiarism, cheating and/or fabrication will not be tolerated. They are serious offenses - both in course and in media careers. Thus I reserve the right to drop any student with an F if he/she engages in any form of academic dishonesty. I further reserve the right to recommend other sanctions as may be appropriate.

More information can be found at http://academicintegrity.depaul.edu/.