FILM 323 Music Video Production (Formerly DC 311)

Steven Jones

Office: CDM 472
Winter 2020-2021
Class number: 28656
Section number: 501
M 1:30PM - 4:45PM
OLSYN CH000 Online Campus



This course will study the creation of music videos from conception to final product. We will study the genesis and history of the music video form, along with the various genres and methods of production. We will also examine the way the role of the music video has evolved over the years as the music industry has changed.

Students will choose a song and pitch a concept for a video featuring that song to the class.  A storyboard and lookbook will be prepared and production will follow. Each team will deliver a finished video by the start of the last class.
Videos will be judged by:
Suitability to the song chosen,
Execution - production values, style



Making Music Videos by Lara M. Schwartz

- Billboard Books



Class Attendance 10%,

Class Participation 10%,

Assignment 1 10%,

Assignment 2 10%,

Assignment 3 10%,

Assignment 4 10%,

Final Project 40%,.

A=95, A-+92, B+=88, B=85, B-=82, C+=78, C=75, C-=72, D+=68, D=62, F=50



Assignments are due on the date indicated in the syllabus or on any date given by the instructor. This includes written work, choices of music and videos. Late completion of assignments will not be accepted without prior consent of the instructor. Missed or late assignments will count as a failing grade for that assignment. Legitimate emergencies (serious illness, accident, death in the family) will get consideration when written proof is presented.

Course Lectures/Reading Assignments:
Lecture presentations occur weekly. Guest lecturers with practical industry experience will be in attendance on occasion. Reading of materials relating to the course objectives may be assigned and may be subject to testing the week after assignment.


Introduction to course and requirements:
Music Video History,

Assignment 1:
Pick a music video which has influenced/affected you in some way- or one you just think is the most remarkable. Be prepared to show the chosen video next class and discuss.
Write and SUBMIT a short essay on the reasons for your choice.

View and discuss music video assignment choices.
Types of Music Videos:
How Music Videos are generated in the industry-

Assignment 2:
Choose a song from the supplied playlist links, or another song of your choice that HAS NOT previously had a video produced. Be prepared to play it for the class. Submit IN WRTING the reasons for your choice.
Listen to song choices and discuss.
View and discuss Genres of Videos.
Determination of Style Choices,
Approaching Record Companies/Bands/Management.

Assignment 3:
Prepare a pitch for the video of your song choice calculated to get the Band/Manager/Record Company to give you the go-ahead. Submit your pitch IN WRITING. This pitch must consider content, but also cost. It has to be able to be completed on time and within the student?s financial means.
Pitch and discuss video concept: Each student will present his or her concept to the class and heated discussion will ensue.

View - Genres: specialty videos, interactive.

Assignment 4: Storyboard your concept. Be prepared to show the storyboard and/or concept boards in class.
Storyboards shown, more heated discussion.

Getting production started:
Producer/UPM roles
Creative position choices.
View: various genres
Pre production progress review:
Students should be able to discuss choices regarding director, methods of production, crew.

Time will be allotted for planning sessions.

Directors and their role.
Role and choice of D.P. and Animators.

View - Knock offs and Homages.

Time allotted for production meetings
Students should be prepared to start showing raw footage by this point.

Post Production.

Editors and facilities, VFX, View: mixed media Videos
Final Post

Incomplete cuts to be shown.

View - Various genres
Rough cuts presented. Class discussion and course summary.

School policies:

Changes to Syllabus

This syllabus is subject to change as necessary during the quarter. If a change occurs, it will be thoroughly addressed during class, posted under Announcements in D2L and sent via email.

Online Course Evaluations

Evaluations are a way for students to provide valuable feedback regarding their instructor and the course. Detailed feedback will enable the instructor to continuously tailor teaching methods and course content to meet the learning goals of the course and the academic needs of the students. They are a requirement of the course and are key to continue to provide you with the highest quality of teaching. The evaluations are anonymous; the instructor and administration do not track who entered what responses. A program is used to check if the student completed the evaluations, but the evaluation is completely separate from the student’s identity. Since 100% participation is our goal, students are sent periodic reminders over three weeks. Students do not receive reminders once they complete the evaluation. Students complete the evaluation online in CampusConnect.

Academic Integrity and Plagiarism

This course will be subject to the university's academic integrity policy. More information can be found at If you have any questions be sure to consult with your professor.

Academic Policies

All students are required to manage their class schedules each term in accordance with the deadlines for enrolling and withdrawing as indicated in the University Academic Calendar. Information on enrollment, withdrawal, grading and incompletes can be found at

Students with Disabilities

Students who feel they may need an accommodation based on the impact of a disability should contact the instructor privately to discuss their specific needs. All discussions will remain confidential.
To ensure that you receive the most appropriate accommodation based on your needs, contact the instructor as early as possible in the quarter (preferably within the first week of class), and make sure that you have contacted the Center for Students with Disabilities (CSD) at:
Lewis Center 1420, 25 East Jackson Blvd.
Phone number: (312)362-8002
Fax: (312)362-6544
TTY: (773)325.7296