Course Info

MKT 529: Precision Marketing

The ever increasing amount of data about consumers and transactions allows marketers to better understand who their customers are and what they are buying. This course explores a wide variety of data sources and how they are used in marketing, with a special emphasis on segmentation, targeting and positioning. Offered winter quarter. MKT 555 is a prerequisite for this course. MKT 555 is a prerequisite for this class.

MKT 555 is a prerequisite for this class.

Winter 2022-2023

Section: 260
Class number: 30723
Meeting time: W 6:00PM - 7:30PM
Location: Online: Hybrid
Instructor: Suzanne Fogel

Winter 2020-2021

Section: 240
Class number: 29302
Meeting time: -
Location: Online: Async
Instructor: Suzanne Fogel

Winter 2019-2020

Section: 240
Class number: 25079
Meeting time: -
Location: Remote
Instructor: Suzanne Fogel

Winter 2018-2019

Section: 240
Class number: 24038
Meeting time: -
Location: Remote
Instructor: Suzanne Fogel