Course Info

MKT 529: Precision Marketing

The ever increasing amount of data about consumers and transactions allows marketers to better understand who their customers are and what they are buying. This course explores a wide variety of data sources and how they are used in marketing, with a special emphasis on segmentation, targeting and positioning. Offered winter quarter. MKT 555 is a prerequisite for this course. MKT 555 is a prerequisite for this class.

MKT 555 is a prerequisite for this class.

Winter 2021-2022

Section: 270
Class number: 29938
Meeting time: -
Location: Online: Async
Instructor: Suzanne Fogel
CLOSED

Winter 2020-2021

Section: 240
Class number: 29302
Meeting time: -
Location: Online: Async
Instructor: Suzanne Fogel

Winter 2019-2020

Section: 240
Class number: 25079
Meeting time: -
Location: Remote
Instructor: Suzanne Fogel

Winter 2018-2019

Section: 240
Class number: 24038
Meeting time: -
Location: Remote
Instructor: Suzanne Fogel

Spring 2017-2018

Section: 340
Class number: 35286
Meeting time: -
Location: Remote
Instructor: Suzanne Fogel

Winter 2017-2018

Section: 240
Class number: 24843
Meeting time: -
Location: Remote
Instructor: Suzanne Fogel
CLOSED

Spring 2016-2017

Section: 340
Class number: 36851
Meeting time: -
Location: Remote
Instructor: Suzanne Fogel