Course Info

MKT 529: Precision Marketing

The ever increasing amount of data about consumers and transactions allows marketers to better understand who their customers are and what they are buying. This course explores a wide variety of data sources and how they are used in marketing, with a special emphasis on segmentation, targeting and positioning. Offered winter quarter. MKT 555 is a prerequisite for this class. MKT 555 is a prerequisite for this class.

Winter 2018-2019

Section: 240
Class number: 24038
Meeting time: -
Location: N/A at Online Campus
Instructor: Suzanne Fogel

Spring 2017-2018

Section: 340
Class number: 35286
Meeting time: -
Location: N/A at Online Campus
Instructor: Suzanne Fogel

Winter 2017-2018

Section: 240
Class number: 24843
Meeting time: -
Location: N/A at Online Campus
Instructor: Suzanne Fogel
CLOSED

Spring 2016-2017

Section: 340
Class number: 36851
Meeting time: -
Location: N/A at Online Campus
Instructor: Suzanne Fogel

Winter 2016-2017

Section: 201
Class number: 20515
Meeting time: W 5:45PM - 9:00PM
Location: 14EAS 00801 at Loop Campus
Instructor: Suzanne Fogel
CLOSED
Section: 240
Class number: 21005
Meeting time: -
Location: N/A at Online Campus
Instructor: Suzanne Fogel

Winter 2015-2016

Section: 201
Class number: 24738
Meeting time: W 5:45PM - 9:00PM
Location: 14EAS 00801 at Loop Campus
Instructor: Suzanne Fogel
CLOSED
Section: 240
Class number: 25097
Meeting time: -
Location: N/A at Online Campus
Instructor: Suzanne Fogel
CLOSED

Winter 2014-2015

Section: 201
Class number: 22545
Meeting time: W 5:45PM - 9:00PM
Location: CDM 00819 at Loop Campus
Instructor: Suzanne Fogel
CLOSED
Section: 240
Class number: 22990
Meeting time: -
Location: N/A at Online Campus
Instructor: Suzanne Fogel
CLOSED

Winter 2013-2014

Section: 201
Class number: 24991
Meeting time: W 6:00PM - 9:15PM
Location: CDM 00819 at Loop Campus
Instructor: Suzanne Fogel
Section: 240
Class number: 27358
Meeting time: -
Location: N/A at Online Campus
Instructor: Suzanne Fogel