Course Info

MKT 530: Customer Relationship Management

Students are introduced to a new strategy methodology, CRM, which is currently being adopted by many organizations in efforts to enhance their competitive advantage. Focus is placed on understanding how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Both the business and consumer markets are examined in multiple vertical markets. New technology demonstrations and their impact will be discussed. Guest speakers provide current best-practice methods. Topics included: Case analysis and projects make up the course assignments. MKT 555 is a prerequisite for this class. MKT 555 is a prerequisite for this class.

Fall 2019-2020

Section: 140
Class number: 15376
Meeting time: -
Location: ONLIN E0000 at Online Campus
Instructor: Robert Galka
Section: NAV
Class number: 17227
Meeting time: Tu 5:30PM - 8:45PM
Location: OFFCA MPUS at Loop Campus
Instructor: Robert Galka

Summer 10 week 2018-2019

Section: 240
Class number: 40260
Meeting time: -
Location: ONLIN E0000 at Online Campus
Instructor: Robert Galka

Spring 2018-2019

Section: 340
Class number: 31130
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Winter 2018-2019

Section: 240
Class number: 23894
Meeting time: -
Location: ONLIN E0000 at Online Campus
Instructor: Robert Galka

Fall 2018-2019

Section: 140
Class number: 14188
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Summer I 2017-2018

Section: 240
Class number: 41382
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka
CLOSED

Spring 2017-2018

Section: 340
Class number: 35060
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Winter 2017-2018

Section: 240
Class number: 24677
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Fall 2017-2018

Section: 140
Class number: 15033
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Summer I 2016-2017

Section: 240
Class number: 41015
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Spring 2016-2017

Section: 340
Class number: 32673
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Winter 2016-2017

Section: 240
Class number: 20517
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Fall 2016-2017

Section: 140
Class number: 36410
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Summer I 2015-2016

Section: 240
Class number: 41450
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Spring 2015-2016

Section: 340
Class number: 35266
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Winter 2015-2016

Section: 240
Class number: 24739
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Fall 2015-2016

Section: 140
Class number: 12610
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Summer I 2014-2015

Section: 240
Class number: 40794
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Spring 2014-2015

Section: 340
Class number: 35045
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Winter 2014-2015

Section: 240
Class number: 22546
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka

Fall 2014-2015

Section: 140
Class number: 15295
Meeting time: -
Location: N/A at Online Campus
Instructor: Robert Galka