MKT 530: Customer Relationship Management

Students are introduced to a new strategic methodology, Customer Relationship Management, which is currently being adopted by many organizations in efforts to enhance their competitive advantage. Focus is placed on understanding how enhanced customer relationships will differentiate an organization in a highly competitive marketplace. Both business and consumer markets are examined and discussed during this highly interactive class. Relevant guest speakers will share their experiences and current best practices. Case analysis and group projects supplement the class discussions. MKT 555 is a prerequisite for this course. MKT 555 is a prerequisite for this class.