Course Info

MKT 530: Customer Relationship Management

Students are introduced to a new strategic methodology, Customer Relationship Management, which is currently being adopted by many organizations in efforts to enhance their competitive advantage. Focus is placed on understanding how enhanced customer relationships will differentiate an organization in a highly competitive marketplace. Both business and consumer markets are examined and discussed during this highly interactive class. Relevant guest speakers will share their experiences and current best practices. Case analysis and group projects supplement the class discussions. MKT 555 is a prerequisite for this course. MKT 555 is a prerequisite for this class.

MKT 555 is a prerequisite for this class.

Winter 2021-2022


Section 230

Class number 29864

Meeting dates: 1/3/2022 - 3/20/2022
Meeting time: W 5:45PM - 9:00PM
Location: TBA-L OOP00 at Loop Campus
Instructor: Paul Petricca
Meeting dates: 1/3/2022 - 3/20/2022
Meeting time: W 5:45PM - 9:00PM
Location: Flex
Instructor: Paul Petricca


Fall 2021-2022


Section 130

Class number 3428

Meeting dates: 9/8/2021 - 11/23/2021
Meeting time: W 6:00PM - 9:15PM
Location: LEWIS 01006 at Loop Campus
Instructor: Paul Petricca
Meeting dates: 9/8/2021 - 11/23/2021
Meeting time: W 6:00PM - 9:15PM
Location: Flex
Instructor: Paul Petricca


Spring 2020-2021

Section: 340
Class number: 31031
Meeting time: -
Location: Online: Async
Instructor: Daniel Strunk

Winter 2020-2021

Section: 240
Class number: 29196
Meeting time: -
Location: Online: Async
Instructor: Michael Lynch

Fall 2020-2021

Section: 140
Class number: 11170
Meeting time: -
Location: Online: Async
Instructor: Michael Lynch

Spring 2019-2020

Section: 340
Class number: 33899
Meeting time: -
Location: Remote
Instructor: Robert Galka

Winter 2019-2020

Section: 240
Class number: 24959
Meeting time: -
Location: Remote
Instructor: Robert Galka

Fall 2019-2020

Section: 140
Class number: 15376
Meeting time: -
Location: Remote
Instructor: Robert Galka
Section: NAV
Class number: 17227
Meeting time: Tu 5:30PM - 8:45PM
Location: OFFCA MPUS at Loop Campus
Instructor: Robert Galka

Summer 10 week 2018-2019

Section: 240
Class number: 40260
Meeting time: -
Location: Remote
Instructor: Robert Galka

Spring 2018-2019

Section: 340
Class number: 31130
Meeting time: -
Location: Remote
Instructor: Robert Galka

Winter 2018-2019

Section: 240
Class number: 23894
Meeting time: -
Location: Remote
Instructor: Robert Galka

Fall 2018-2019

Section: 140
Class number: 14188
Meeting time: -
Location: Remote
Instructor: Robert Galka

Summer I 2017-2018

Section: 240
Class number: 41382
Meeting time: -
Location: Remote
Instructor: Robert Galka
CLOSED

Spring 2017-2018

Section: 340
Class number: 35060
Meeting time: -
Location: Remote
Instructor: Robert Galka

Winter 2017-2018

Section: 240
Class number: 24677
Meeting time: -
Location: Remote
Instructor: Robert Galka

Fall 2017-2018

Section: 140
Class number: 15033
Meeting time: -
Location: Remote
Instructor: Robert Galka

Summer I 2016-2017

Section: 240
Class number: 41015
Meeting time: -
Location: Remote
Instructor: Robert Galka

Spring 2016-2017

Section: 340
Class number: 32673
Meeting time: -
Location: Remote
Instructor: Robert Galka