Course Info

MKT 534: Analytical Tools for Marketers

This course seeks to provide an in-depth understanding of both qualitative and quantitative analytical tools that are of critical importance to marketers. These tools will help marketers avoid head-to-head competition, understand customer perceptions, understand customer preferences, develop accurate sales forecasts, and financially value marketing strategies. The course is designed to be "hands-on" in that students will develop understanding mainly through conducting application projects and presenting results. The course is also designed to be immediately applicable to marketers' current and future jobs. MKT 555 is a Prerequisite for this course MKT 555 is a prerequisite for this class.

MKT 555 is a prerequisite for this class.

Winter 2021-2022


Section 230

Class number 29989

Meeting dates: 1/3/2022 - 3/20/2022
Meeting time: Tu 6:00PM - 9:15PM
Location: TBA-L OOP00 at Loop Campus
Instructor: Zafar Iqbal
Meeting dates: 1/3/2022 - 3/20/2022
Meeting time: Tu 6:00PM - 9:15PM
Location: Flex
Instructor: Zafar Iqbal


Spring 2020-2021

Section: 301
Class number: 31332
Meeting time: Tu 6:00PM - 7:30PM
Location: Online: Hybrid
Instructor: Zafar Iqbal

Winter 2020-2021

Section: 201
Class number: 29380
Meeting time: Tu 5:45PM - 7:15PM
Location: Online: Hybrid
Instructor: Zafar Iqbal

Spring 2019-2020

Section: 301
Class number: 36419
Meeting time: -
Location: REMOT E0000
Instructor: Stephen Koernig

Winter 2019-2020

Section: 201
Class number: 25179
Meeting time: Tu 5:45PM - 9:00PM
Location: DPAUL 07200 at Loop Campus
Instructor: Zafar Iqbal
CLOSED

Fall 2019-2020

Section: 101
Class number: 15365
Meeting time: Th 5:45PM - 9:00PM
Location: DPAUL 08206 at Loop Campus
Instructor: Zafar Iqbal

Winter 2018-2019

Section: 201
Class number: 24165
Meeting time: Tu 5:45PM - 9:00PM
Location: DPAUL 08208 at Loop Campus
Instructor: Zafar Iqbal
CLOSED

Fall 2018-2019

Section: 101
Class number: 14176
Meeting time: Th 5:45PM - 9:00PM
Location: LEWIS 00905 at Loop Campus
Instructor: Zafar Iqbal

Spring 2017-2018

Section: 301
Class number: 35061
Meeting time: Th 5:45PM - 9:00PM
Location: LEWIS 01006 at Loop Campus
Instructor: Stephen Koernig

Winter 2017-2018

Section: 201
Class number: 25716
Meeting time: Tu 5:45PM - 9:00PM
Location: LEWIS 01002 at Loop Campus
Instructor: Zafar Iqbal

Fall 2017-2018

Section: 101
Class number: 15020
Meeting time: Th 5:45PM - 9:00PM
Location: DPAUL 08207 at Loop Campus
Instructor: Zafar Iqbal

Spring 2016-2017

Section: 301
Class number: 32674
Meeting time: W 5:45PM - 9:00PM
Location: LEWIS 01103 at Loop Campus
Instructor: Stephen Koernig