Course Info

MKT 534: Analytical Tools for Marketers

This course seeks to provide an in-depth understanding of both qualitative and quantitative analytical tools that are of critical importance to marketers. These tools will help marketers avoid head-to-head competition, understand customer perceptions, understand customer preferences, develop accurate sales forecasts, and financially value marketing strategies. The course is designed to be "hands-on" in that students will develop understanding mainly through conducting application projects and presenting results. The course is also designed to be immediately applicable to marketers' current and future jobs. MKT 555 is a prerequisite for this class. MKT 555 is a prerequisite for this class.

Winter 2018-2019

Section: 201
Class number: 24165
Meeting time: Tu 5:45PM - 9:00PM
Location: N/A at Loop Campus
Instructor: Zafar Iqbal

Fall 2018-2019

Section: 101
Class number: 14176
Meeting time: Th 5:45PM - 9:00PM
Location: LEWIS 00905 at Loop Campus
Instructor: Zafar Iqbal

Spring 2017-2018

Section: 301
Class number: 35061
Meeting time: Th 5:45PM - 9:00PM
Location: LEWIS 01006 at Loop Campus
Instructor: Stephen Koernig

Winter 2017-2018

Section: 201
Class number: 25716
Meeting time: Tu 5:45PM - 9:00PM
Location: LEWIS 01002 at Loop Campus
Instructor: Zafar Iqbal

Fall 2017-2018

Section: 101
Class number: 15020
Meeting time: Th 5:45PM - 9:00PM
Location: DPAUL 08207 at Loop Campus
Instructor: Zafar Iqbal

Spring 2016-2017

Section: 301
Class number: 32674
Meeting time: W 5:45PM - 9:00PM
Location: LEWIS 01103 at Loop Campus
Instructor: Stephen Koernig

Fall 2016-2017


Section 101

Class number 36382

Meeting dates: 9/7/2016 - 11/22/2016
Meeting time: Th 5:45PM - 9:00PM
Location: DPAUL 08209 at Loop Campus
Instructor: Stephen Koernig
Meeting dates: 9/7/2016 - 11/22/2016
Meeting time: Th 5:45PM - 9:00PM
Location: DPAUL 08209 at Loop Campus
Instructor: Nina Diamond


Spring 2015-2016

Section: 301
Class number: 35267
Meeting time: W 5:45PM - 9:00PM
Location: 14EAS 00607 at Loop Campus
Instructor: Zafar Iqbal

Fall 2015-2016

Section: 101
Class number: 12593
Meeting time: Th 5:45PM - 9:00PM
Location: DPAUL 07200 at Loop Campus
Instructor: Zafar Iqbal

Spring 2014-2015

Section: 301
Class number: 35046
Meeting time: W 5:45PM - 9:00PM
Location: 14EAS 00607 at Loop Campus
Instructor: Zafar Iqbal

Fall 2014-2015

Section: 101
Class number: 15275
Meeting time: Th 6:00PM - 9:15PM
Location: DPAUL 08201 at Loop Campus
Instructor: Zafar Iqbal

Spring 2013-2014

Section: 301
Class number: 36530
Meeting time: W 5:45PM - 9:00PM
Location: DPAUL 08005 at Loop Campus
Instructor: Zafar Iqbal
CLOSED

Fall 2013-2014

Section: 101
Class number: 14982
Meeting time: Th 5:45PM - 9:00PM
Location: DPAUL 08209 at Loop Campus
Instructor: Zafar Iqbal