Marta Cuciurean-Zapan is Senior Director based in IDEO’s Chicago studio. She has taught multiple courses on human centered research and design at DePaul. Marta is focused on building innovative research approaches, futures perspectives, and the intersection of content, belonging, and culture in teamwork. Marta brings this lens across industries, including mobility and financial services. Her previous work includes user experience at Uptake, pioneering an industrial analytics platform, and Conifer Research. Marta is a published writer and contributing member of the research and design community locally and nationally - she co-chaired EPIC 2023 in Chicago, the premiere conference on ethnography in businesses and organizations. She has an MA in Cultural Anthropology from Temple University and a BA in Anthropology and Art Theory and Practice from Northwestern University. She enjoys hanging out, arts and crafts with her daughter, and running slowly through Chicago’s city streets and parks.