The BS in Interactive and Social Media degree prepares students for the expanding fields of interaction design and social computing. The base program integrates technical and creative disciplines such as human-computer interaction, information technology, and graphic design. Concepts and skills involve user-centered design (user research, ideation, prototyping, and testing), web development languages, interactive scripting, and social computing. A major in Interactive and Social Media prepares students to design and develop interactive communication technologies such as web sites and mobile applications. Students also learn to incorporate social media and social computing into these interactive applications. Acquired skills and knowledge include the ability to design interactive prototypes, evaluate user interfaces and consider user needs for designing technologies that support social interactions. The ISM program provides a design concentration and a development concentration. Both concentrations build upon foundational coursework in interaction design and social computing.